We designed an exhibition stand for the fine watch manufacturer Sinn from Frankfurt which interprets the core brand value in an uncommon way. The most outstanding models by Sinn are highly specialised watches for professional users. These include special forces such as the maritime unit of the German Federal Police Group GSG 9, fire-fighters, divers and pilots.
Our exhibition objects bring the watches in a context with the one single item that all special forces have in common: their uniform. Each uniform represents one profession and is presented in a dark box covered with a tinted glass pane. It emphasises the display of the watch atmospherically through mysterious lighting and builds a bridge between the timekeeper and the professional who usually wears it.